the yummy spoonfuls® story
Agatha Achindu grew up as a farmer’s daughter in Cameroon, West Africa. She only ate fresh organic food grown in her family’s gardens or purchased from local markets. When she came to the US, she brought this heritage with her, and chose not to adopt the convenient but industrialized American food system. When her son, JZ, was born in Atlanta, like many moms she made weekly batches of food for him in her kitchen from fresh organic ingredients and froze it to use during the week. Unlike most moms, Agatha went the extra mile and started making baby food for other families in the community. She quickly became the ’go-to’ baby food chef, and was invited to teach seminars on healthy cooking and childhood nutrition in local hospitals to new and expecting moms. In September 2006, Yummy Spoonfuls® was born.
Renting space in a commercial kitchen, Agatha was able to keep up with demand for her products by supplying local specialty and natural food stores. In 2009, Cookie magazine picked Yummy Spoonfuls® as the #1 baby food in the US. Agatha’s baby food soon gained a loyal celebrity following, but Agatha wanted to make her products more accessible to working moms who didn’t have the time to make baby food. So she began a five-year search for a partner who shared her values and vision to make the wonderful organic taste and healthy nutrition of Yummy Spoonfuls® available to every family in the US.
When Agatha was introduced to Camila Alves in 2014, the search was over, and the path of Yummy Spoonfuls® was changed forever. They shook hands, formed a new company as 50/50 partners. Over the past two years, the partners have been hard at work to prepare Yummy Spoonfuls® for the national stage. Camila felt strongly that Agatha’s vibrant products should be showcased, so they struck on the idea of putting a clear window on the front of traditional baby-food pouches. The partners have been busy meeting with retail partners, organic farmers and suppliers, equipment and packaging suppliers, recruiting team members and spending time together in the kitchen to develop yummy new recipes.
Now Yummy Spoonfuls® is the perfect solution for parents who want to feed their children fresh, nutritious organic food. You can find it in the frozen section at Target.
I am a dedicated mother, entrepreneur and chef. As a child growing up in Cameroon, I ate only the freshest organic foods from my family’s gardens and local markets. Following my son’s birth in 2004, I struggled to find meals for my young son, Jared-Zane, which were equally delicious and nutritious. Determined, I took to my kitchen to create meals packed with healthy organic ingredients—and nothing else. Soon I began filling casual orders for friends and—in 2006— Yummy Spoonfuls® was born. I left my six figure job as an IT executive and started the company.
co-owner & chief brand director bio:
I was born in Brazil and raised in a family of farmers. I grew up with a strong connection to the tastes and aromas of freshly-picked ingredients. I remember climbing trees and eating sweet mangoes right off the branch. And yes, there’s truth to the story that I used to bolster my pocket money by selling surplus fruit on the roadside!